Help Centre for Advertisers - Which information should I put into the profile?

The programme profile gives you the opportunity to present the benefits of your programme and to engage publishers to work with you. We therefore urge you to thoroughly fill in your profile to make sure you create a strong presence within the network. Below you'll find the information we recommend to put into each section of your programme profile.

Left-hand panel

Put the following information into the left-hand panel:

Logo of your company: The logo width should be 168 pixels.

 

Short summary of your programme: The short summary should describe your advertiser activities and programme in one or two sentences.
Example: XYCOMPANY is a world leader in car hire. We offer a sliding scale of commissions and a huge set of state-of-the-art banners, widgets, and links.

 

Links to your website, blog or Twitter account

 

Contact details of a person your publishers on the network can contact

 

Overview tab

Use the Overview tab to add a long description of your advertiser business. We recommend to put the following information into the long description:

Programme introduction: Introduce the kinds of services and products you offer in your online shop. Also include your unique selling points and added value for publishers. For instance, you could state the average basket value so publishers get an impression of how well the programme is performing.

 

Detailed programme description: Give a detailed description of your partner programme including your standard commission models, the types of ad media you offer and the default cookie length. You may also want to include the type of publishers you would like to have on your programme and the kind of traffic they should be generating.

 

Key figures: Add a section where you outline some of the key performance indicators (KPIs) of your programme. These KPIs could include your target audience, your average basket value, EPC, conversion rate, special offers and promotions for publishers, etc. Note that some of your programme KPIs are also visible to publishers in the Programme Directory.

 

Company description: Give a short description of your company and its key figures.

 

English summary: Add a short summary of your advertiser activities in English to make sure your profile will also attract publishers which work in different markets/countries.

 

NOTE: The long description is limited to 4.000 characters and can include HTML tags to make it more prominent.

Program Terms tab

The Program Terms tab is where you can enter the terms for your programme and define some policies for how you want to cooperate with your publishers. The Program Terms tab has a number of sub-tabs that cover a variety of areas for which you wish to define policies.

General: General terms of your programme.

 

Paid Search: Defines the policies for search engine marketing activities including keyword policies and direct linking.

 

Transactions: Defines why commissions might be declined and if the transaction value on which commissions are paid includes service charges, VAT, etc.

 

Traffic Policy: Defines your general traffic policies and the promotional methods that publishers can use to support your programme.

 

Branding: Defines branding guidelines which outline when and how your publishers can use your name, trademarks, logos, web pages, screenshots and other brand features.

 

Notice periods: Defines the days notice you usually give to publishers before changing your terms and condition, lowering commissions, etc.

 

De-duplication: Specifies the channels against which you de-duplicate sales and leads and the technology you use for de-duplication .

 

De-duplication is the process of attributing a sale to one online marketing channel on predefined conditions. These conditions will decide which tracking code is shown on the sale confirmation page.

Example: Where an advertiser runs their programme on two networks, de-duplication is essential to prevent paying for the same sale twice. This can occur when a customer has visited publisher websites from both networks, and ends up with two affiliate network cookies on their computer.

Using automatic de-duplication, the advertiser only displays the tracking for the network that last referred the customer. Therefore, only one network receives notification of the sale, thus removing the need to decline duplicate sales manually when validating sales.

 

 

Related topics →

Help Centre for Advertisers

  Advertiser FAQs
     About the zanox marketplace
     Programme profile
     Programme directory
     Publisher directory
     Managing accounts in the zanox marketplace
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     Commissions
     Performance Statistics
     Billing information
     Ad media import
     Publisher and advertiser segments