Help Centre for Advertisers - Which publisher segments exist?

zanox segments publishers into four main verticals:

Search

 

Content

 

Display

 

Email

 

Within the four main publisher verticals, 27 publisher sub-verticals are available. Find a complete list of all publisher sub-verticals below:

Main vertical

Sub-vertical

Search

Direct Linking

 

Linking via Landing Pages

 

Social Search

 

Mobile Search

 

Domain Parking

 

Read more about Search sub-verticals ...

Content

Comparison Engine

 

Shopping Directory

 

Editorial Content

 

Bloggers & Social Content

 

Media Content

 

Communities & UGC

 

Cashback

 

Loyalty

 

Discount Code

 

Lead Generation (Content)

 

Virtual Incentives

 

Read more about Content sub-verticals ...

Display

Ad Networks

 

Media Brokers

 

Sub Networks

 

Direct Traffic

 

Social Traffic

 

Mobile Traffic

 

Retargeting (Display)

 

Contextual Targeting

 

Read more about Display sub-verticals ...

Email

Newsletters

 

Lead-Generation (E-Mail)

 

Retargeting (E-Mail)

 

Read more about Email sub-verticals ...

 

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