Help Centre for Publishers - How can I apply to programmes?

The Programme Directory is the new way, in the zanox marketplace, for publishers find and to apply to programmes. The Programme Directory lists all available advertiser programmes. It allows you to browse the programmes based upon your partnership status, to view the programme profiles and a number of key performance indicators (KPIs) that help you select those programmes that best match your business model.

In detail, the Programme Directory displays the following KPIs for each listed programme:

Conversion rate

 

Confirmation rate (sales/leads)

 

Approval time

 

Payment time

 

EPC

 

AdRank

 

Product data

 

Launch date

 

Search filters

The Programme Directory offers a number of search filters that will help you find relevant programmes. You can use the Search for Programmes box to search the directory by programme name, ID or a specific keyword contained on the programme profile. In addition, you can search the directory by advertiser Industry and Sales Region. For instance, you could search for all Retail & Shopping programmes that are active in the UK market. . Special Filters allow you to find campaigns and programmes supporting zanox True Post View Tracking.

The sort box Publisher Vertical displays how the programme KPIs change depending on the publisher vertical. A programme that's performing very well for Content publishers might have less attractive KPIs for Search publishers.

Partnership status

The tabs above the directory allow you to browse the Programme Directory by partnership status. You can view the following partnership statuses:

All Programmes

This will show all programmes with a complete profile that are available on the zanox marketplace and that fit within the search criteria that have been specified.

Accepted

This will show all programmes you are currently affiliated to and that fit within the search criteria that have been specified.

Not Applied

This will show all programmes you are not yet affiliated to and that fit within the search criteria that have been specified.

Pending

This will show all programmes with a pending application request  (a programme join request that is waiting for a response from the advertiser) and that fit within the search criteria that have been specified.

Suspended

This will show all programmes from which the advertiser suspended you and that fit within the search criteria that have been specified.

Not Accepted

This will show all programmes that you applied to and were not accepted by the advertisers and that fit within the search criteria that have been specified.

Closed

This will show all programmes that recently closed on the network.

 

Related topics →

Help Centre for Publishers

  Publisher FAQs
     About the zanox marketplace
     Publisher profile
     Programme directory
     Managing accounts in the zanox marketplace
     Partnerships
     Communication tools
     Ad spaces
     Payment
     Ad media, banners, links and media containers
     Incentives and product data feeds
     Statistics
     Real-time tracking with Shared Tracking
     Tools for professional publishers
     Publisher and advertiser segments
  Publisher Guides